Branding Strategy Project
+ Cosh gives dissociated youths an opportunity to define what footwear can be for the future. Disrupting the current market in creative workshops and handcrafting a real product. Rethinking every step of the dress shoemaking process.
teddy boys origin
+ There is an opportunity to redesign the late chapter of 20th century to represent a contemporary uniform that goes beyond uniting youth culture by becoming a source of power through expressive and authentic connections.
*Celebrate the creation, Not the consumption.
+ The challenge is connecting with a generation of young fashion consumers whose attention spans are growing shorter as their hyper-informed eyes become sharper.
+ Only way to achieve the maximum is to treat it as one, with everything being complementary to one another.
1. skate loafers
+ Consumers don't want to go back to the past. Cosh is more excited about the new possibilities – that arises all the time pushing the boundaries which all can enjoy.
+ In this world today, where everything is running through a computer and made by a machine. Designing creatively gives some kind of feel, emotion and soul that only comes by a touch of a human hand. To make shoes that deserves to exist.