Hi, My name is Jae Cho.
I grew up on the beach with vans on my feet and wheels in the street. I was exposed to the highs and lows of outcast youth, pushing me to express my voice and rebel against the norm. Empathy for disenfranchised youth has paved the way for my passion in apparel & footwear design.
By blurring the line between streetwear, high fashion and industrial design, I want to tell the story of a subculture. I experiment with different roles, behaviors, and ideologies in order to unite multiple perspectives. I want to design products that deeply consider individuality, youth, and self-expression as an absolute.