rose skateboard co.

+ a new generation of players are blurring the lines between street and the green by blending vintage golf styles and lifestyle footwear that breaks all rules.

2016

Rose Skateboard Company offers fashionable protective clothing and accessories that are a skater's dream to wear and shred concrete.

*origins

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got style?

+ skateboarding has been around for quite some time now. from the z-boys to x-games, skateboarding emerged and became more acceptable in society as time went on. 

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*urban map of injuries

vert

street

park

environment

+ although it's a fun and thrilling sport, skateboarding carries with a serious risk for injury. skaters are most at risk when they ride near traffic or in places where it's possible to crash with cars, bikes, pedestrians, or other obstacles.

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*research insights

levels of injuries

+ injuries to the arms, legs, neck and trunk range from cuts and bruises to sprains, strains, and broken bones. severe injuries include concussion and other head injuries. 

shoulder/back

wrist

ankle

mild to wild injuries

+ skateboarding injuries often involve the wrist, ankle, or the shoulder/back area.

+ many injuries happen when you lose your balance or fall off your skateboard in high speeds and height.

problems

+ no special way to carry and store gear such as;  wax, t-tool, extra bearings

+ skaters are always trying to learn tricks by improvising urban obstacles

+ being able to relate to a brand shows identity and expression

+ skaters with no visual protection have no way to be seen at night

+ skaters like to feel light and in control of their body

solutions

skate tool

+ you know you want it

padding

+ got your back & jellies

reflector

+ got to be extra seen

pockets

+ for those extra parts & goodies

mesh

+ no smell for the ladies, my guy

jumpsuit homage

+ jumpsuits seem to be everywhere at the moment, from recent seasons of Rick Owens, Comme des Garçons, and Dickies. workers, politicians and artists have all been seen with the one piece; it carries a strange universal appeal, simultaneously representing hard labor, adventure, and a genderless future.

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*inspiration

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*prototyping

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©2019