duffer
Footwear Design Concept
+ A new generation of players are blurring the lines between the street and the green by blending vintage golf styles and lifestyle footwear that breaks all rules.
2017
*the crossover
steve van doren
brand collaboration
+ A new generation of consumers are shopping differently, this footwear explores Callaway's need for golf to be more approachable for a new, expanding market growth, especially towards the youth.
+ Vans has deep roots in skate and music. But over the past 50 years, it has developed an iconic collection of collaborations. The two brands have the opportunity to push new ideas forward and bring the Vans lifestyle to golf.
ely callaway jr.
*reinterpreting the sole
vans waffle sole
+Vans waffle sole was a key player in this concept. It offers great traction at an affordable price making it the shoe of choice for skating, and now golfing.
callaway spike sole
+ Callaway's expertise in outsoles was a pleasant surprise as their "Dura-Rubber" outsoles maintain a comfort level all throughout the course. A perfect design collaboration opportunity for a spikeless entry-level golf shoe.
duffer outsole design
+ By playing with both of their DNA and heritage, the Duffer was created. A shoe that is new for the market, and also for consumer's eyes. While simultaneously balancing the function and style without breaking the bank.
*casual classics
caddies to homies
+ The game hasn't changed, but our culture and lifestyles have. Which is changing the way golf industry plays with colors, materials and finishes to enhance the future of golf.
colorway
+ The colorways reflect the traditional color palette of vintage golf with a twist of modern accents that packs a punch to flavor.
see the colors!
19th hole
+ Designed for comfort and style, the Duffer is made to be lightweight and flat soled. In place of standard golf spiked soles, giving an advantage of being perfect for the 19th hole and the driving range.
